Applied Neuroscience

Excellent article full of practical tips and examples:

A cognitive neuroscientist uses his brain savvy in the ‘Who Wants to Be A Millionaire?’ hot seat

Researchers in my department, Cognitive and Neural Systems (CNS), seek to understand the brain's mechanisms, including three cognitive systems that happen to be essential for a profitable performance on Millionaire: learning, memory, and decision-making. This summer [...] I decided to apply my graduate skills to a decidedly practical purpose and auditioned for a turn in the show's perilous hot seat.
...
- The first technique I drew upon was priming.
- knowing how to make decisions based on intuition.
- theory of mind, the ability to imagine other people's perspectives.

Pointer was from Marginal Revolution.